Joe Golike

If you spot me coming around that corner, you just going to walk out on this woman? not say goodbye?

That’s the discipline.

That’s pretty vacant.

Well, it is what it is. It’s that or we both better go do something else, pal.

I don’t know how to do anything else.

Neither do I.

This clip of the legendary coffee shop dialogue between Vincent Hanna and Neil McCauley in Michael Mann’s Heat typifies one of the major threads running through Mann’s films: the interplay between work, obsession, and isolation in the lives of men who find themselves pushed to the edge. His unique ability to tell a compelling story with a minimum of conventions all while presenting the audience with powerful visual images puts Mann in the top echelon of great American filmmakers.

This fictitious film festival I’ve created is my attempt to showcase Mann’s artistic genius. I first got the idea for choosing Mann as the subject of my festival through an essay by Khoi Vinh, entitled Minimalism, Michael Mann and Miami Vice. Vinh’s perspective as a designer drew my attention to Mann’s ability to tell a story using only the essential elements, nothing less and nothing more.

Deliverables:

• 30×40 poster, 12×16 poster
• catalog
• advertisements
• collector’s edition blu-ray set
• festival passes
• business system: letterhead, envelope, and business cards
• website
• environmental signage system
• pocket schedule
• soundtrack
• custom briefcase housing
• annotated process journal